AAAHHH!!! It's Justin Bieber!

For guys who scream like girls on sugar highs, go to:
http://www.youtube.com/watch?v=E9sWPX_qkYo

Man, are you in for a ride, Justin.....

What the? My initial reaction to this commercial was that of complete confusion. Why are there guys screaming like fan-girls? And over Justin Bieber? Testimonial is used as our first advertising technique. Obviously, the actor here is the guy on the right: Justin Bieber. He is endorsing the Macy's Black Friday event by talking about it to his driver. His driver promptly screams like an over-excited girl on chocolate and doesn't say anything cohesive. Justin reacts like this:

Looks like someone needs to hire a new driver... Or give him bitter coffee.

Justin's face looks confused, just like the viewer would be at this moment if this is their first time seeing it. The technique used here is gestalt, because we don't normally expect a big, African American driver to start shrieking like a twelve year old girl. It leaves the unanswered question: "Why is he doing that?"
I think I would have the same reaction as Justin if I were famous and my closest employees start shrieking whenever they see me...

ENDORSEMENT! Justin Bieber is walking in Macy's who are selling his album! GENIUS!

Like the Morgan Spurlock video, The Greatest Movie Ever Sold, we have endorsement in this commercial as well. What you understand from this ad is not only is Justin Bieber's album on sale, it's in Macy's on Black Friday, and Justin Bieber is going to Black Friday too! It is circular in a way...and it makes one's head hurt.

But wait! There's more!

Even the employees at Macy's are on sugar highs! You're not safe, Justin...

This scene adds Wit and Humor. Look. Two guys who look rough and tough...are shrieking like the other man before? Only now it becomes extremely annoying or funny.

One final thing I noticed around the ad was how many times Macy's logo or store or name was shown or mentioned. The one's above are just a few of the picture examples. It's repitition!

Now, where is a commercial that shows girls having deep voices and act like guys do towards a female actor?