Kony 2012 Video Analysis Part I

http://www.youtube.com/watch?v=Y4MnpzG5Sqc
I am only putting the link here because I assume most of you have seen the KONY 2012 video or at least heard of it, but at the same time, some of you may want to view it again. If you haven't seen it, I highly recommend you do and form your own opinion on the KONY 2012 "issue". Also, it is good to do your own research and pay attention to recent news articles as some questionable events involving the narrator, Jason Russell, have been publicized. Like his public nudity in San Diego...

We commence.

In just 2-5 minutes, don't you feel more connected to the world? The magic of advertising says all... 


Upon starting the film, the mood is very calm with a piano playing in the background. Then, you hear Jason Russell's voice saying: "Right now there are more people on Facebook than there were on the planet two hundred years ago." Immediately, when many of us hear the term Facebook, we think of our posts we put up on our walls or what your best friend shared. This speaks to the need for affiliation that we have within ourselves.

We then meet Jacob, a child from Uganda. He is one of the children who have escaped the rebel groups in the country allegedly kidnapping children.

He looks either really stressed out or like a thug in this picture. I blame my bad timing.

This guy will cause you to feel sadness and guilt. If you're of the white racial group, you will feel what is called the White Man's Burden. He is the person who needs to be nurtured, therefore you'll want to help him when you see him crying late in the video. When he talks about his brother (who was supposedly taken into the rebel army), he breaks down into tears. A few moments later, Jason is heard promising Jacob that he will stop the rebels from kidnapping the children.

But who is the culprit behind the abductions?

Peek-a-boo! I see you!

Jason says that Joseph Kony, the leader of the Lord's Resistance Army (aka LRA), is the culprit, giving us a target to attack. A face to hate. But, the sad thing here is most people mistake Carl Weathers for Joseph Kony.

Can you see the resemblance here? Because I can't.

Carl Weathers is a well-known actor for his part as Major George Dillon in the movie Predator. He is not a leader of a rebel group. As far as we know...

Now is when Jason Russell offers a simple solution to the whole mess. He tells us what we can do to stop Joseph Kony.

United we stand....until our bladders all break.

The first option is to join forces with our peers and make the word known. Make Joseph Kony famous. The most unique looking sign in the campaign: KONY 2012.

The candidates: Obama, Romney, Palin, Hillary, Santorum, Newt, and...Kony?

You can see it is that big logo in the upper left corner. "KONY 2012". Look now at all the candidates ads for the upcoming election year. What is one of the most common thing shown in each mini logo?


The other connotation with 2012: END OF THE WORLD.

And here is where I'll end part I. There will be three more KONY 2012 sections as this is a long ad/campaign video.

It's election year! Vote on who you think will win. See the poll.