http://www.youtube.com/watch?v=zo-B-cnMDzQ
In every dog race you've ever seen, how many dogs do you see wearing little Skechers shoes to run? Believe me, if every dog you see needed to wear shoes, Skechers would never run out of customers...
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| A formidable name. |
You start off the commercial with the Silver Prince introduced. Nope, he isn't royalty, but a racing dog. He seems to be an important dog who will win the dog races. Would you bet your money on him?
NOPE. Hold your cash, people. There is a new contestant.
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| Mr. Quiggley: cape-like outfit and running shoes! The perfect combo. |
Welcome Mr. Quiggly. This little dog is competing against the Silver Prince! From what we have seen so far, the target audience appears to be young adults to older folks who are of a low/middle class level and are male. The funny thing is the trainer's faces are obscured or cut off. We see the crowd in the bleachers (albeit briefly) and the owner of Quiggly. Those are the only faces we are exposed to. Why are the trainers' faces missing?
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| They match. Not only is Mr. Quiggley wearing running shoes, but he is color-coordinated too! |
We get a close up on Mr. Quiggly and it makes sure you note the running shoes he has on. My first question: How does the dog tie shoes?
Then the music. First, it's some kind of trumpet sound. Next, it goes and becomes some kind of achievement music. Then, this happens.
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| That's right. Moonwalk. Across the finish line. |
Humor is added here. The dog literally moonwalks across the finish line. I don't know what this is used to establish but it is funny. How many dogs have you seen do the Moonwalk across the finish line?
Another humorous moment is when the owner of Mr. Quiggly says to the dog: "What do you mean, you want a new contract?" I don't think I need to explain that one.
For a finale:
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| BINGO! Smile for the camera! |
Additionally, a need fulfilled in this commercial is the need to dominate. The small dog is essentially the underdog of all the other dogs, being small with short legs. But Skechers gives him the power he lacks, so he can outdo all the grayhounds at their own game. It also is a simple solution: wear Skechers and you can run faster than ever before.
Good job, Mr. Quiggly. I wish you the best of luck in negotating your contract.
This commercial is fantastic! It's just fun to re watch a couple of times. People who watch dog races are usually of British ancestry or Caucasian but the audience looked like it consisted of old white people. Old people don't need running shoes so maybe the commercial is asking them to buy it for their grandchildren or something of similarity. Mr. Quiggly sticks out from the other dogs. He's white and small compared to the others. The commercial may have included a need for autonomy as well. Just my opinion.
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